Non-profit holiday auction celebrates products and services from New Hampshire companies
that support the outdoor industry from Friday, November 24 – Tuesday, Dec. 5.

Conway, New Hampshire: Granite Outdoor Alliance (Granite Outdoor), a coalition of New
Hampshire outdoor businesses, nonprofits, and outdoor enthusiasts dedicated to building the
outdoor economy, has launched its “12 DAYS” holiday campaign, a virtual auction featuring
products and services from outdoor companies and supporters located within the Granite State.
Over the course of 12 days starting Friday, November 24, Granite Outdoor will highlight
companies that are invested in improving and responsibly growing New Hampshire’s outdoor
economy. Proceeds from the auction will support Granite Outdoor’s programs to enhance
opportunities for the outdoor business community.

“The 12 DAYS campaign provides a platform to showcase the remarkable products and services
from our members and friends right here in New Hampshire," expressed Tyler Ray, the Founder
and Director of Granite Outdoor. "During the holiday shopping frenzy, there's a palpable sense of
excessive consumption. We aim to offer an alternative—a chance to make informed choices about
your purchases, understanding their origins. Instead of hurriedly acquiring mass-produced items
during Black Friday or Cyber Monday, consider supporting local businesses and reinvesting in our

On Friday, November 24, Granite Outdoor will open the auction for bidding and promote bundles
of member products, services, and activities daily. Gifts include guided experiences, ski passes,
overnight stays, mountain-made apparel, locally roasted coffee, and much more, all found through
Granite Outdoor’s auction platform,

Granite Outdoor’s 12 DAYS sponsors include Hub North; Appalachian Mountain Club; Terracea;
GCI; Burgeon Outdoor; Minus33; Whaleback Mountain; Franconia Basecamp; Ski the Whites;
Innstead Mountain Getaway; Revision Energy; Hilary McCloy Performance Physical Therapy;
River & Stone Candles; Fischer Ski; Uvex; Dartmouth Skiway; Uphill New England; Highland
Mountain Bike Park; Waterville Valley Recreation; Outdoor New England; Great Glen Trails;
Sarah Lamagna; Littleton Bike & Fitness; Mt. Eustis Ski Hill; Synnott Mountain Guides; Big Day
Brewing; Ragged Mountain Equipment; NEMO Equipment; Reklis Brewing Company; Mountain
Kula Yoga; Granite Backcountry Alliance; Yeti; Mt. Washington Observatory; Buena Gave;
White Mountain Puzzles; UNH Recreation Management & Policy; Iron Furnace Brewing; and
New Hampshire Life.

For more information on Granite Outdoor Alliance, please visit or email
Sam Trombley at

Granite Outdoor Alliance is a membership-based business alliance comprised of over 120
companies supporting New Hampshire’s outdoor industry, including manufacturers, retailers,
hospitality, non-profits, and individuals and families. The goal is to develop a sustainable and
inclusive outdoor economy that improves recreation infrastructure, responsible stewardship,
healthy communities, workforce development, and economic opportunity. For more information,