Cranmore to Host Sam Adams 3D Air & Après Show Tour

North Conway, NH - Sam Adams 3D Air & Après Show Tour’s second stop will be Cranmore Mountain Resort on March 18th, 2017. The show is set to combine high flying action, world class ski and snowboard athletes and Hollywood quality 3D mapping projection creating an après ski and snowboard party you won’t want to miss!

Sam Adams, the brewer that helped create the American craft beer revolution, is combining the art of big air with high tech 3D projection to create an on snow spectacular that has to been seen to believe. The event will be one of the most exciting shows on snow featuring athletes performing big air with an incredible light show and 3D graphics being projected onto the jumps. Guests attending will also fireworks and a variety of fresh Sam Adams beers, including their newest seasonal brew Fresh As Helles and just released Rebel Juiced IPA.

The event kicks off at noon with a team demonstration, and the Sam Adams team will be on the snow with a photo booth, beers to sample and more. At 6:30pm, DJ Velar will perform and the 3D projection show begins at 7:30pm. Following the show will be fireworks, an athlete ‘meet and greet’ and after party in Zip’s Pub.

Scotty Lago, 2010 Olympic snowboarding bronze medalist will be one of the riders performing with the team. “I’m super pumped to be doing this show at Cranmore Mountain Resort. The 3D projection is insane. I have only seen this type of thing online and my mind was blown. I cannot wait to see it on snow. I will be bringing out some of the best snowboarders I can find to be a part of the show with me.”

“Cranmore is excited to partner with Sam Adams to host this amazing event. Pairing together some of the greatest skiers & snowboards in the country with this cutting edge technology, is sure to give our guests a show they will never forget.” Rebecca Deschenes, Director of Marketing, Cranmore Mountain Resort.

For more information on this event go to

About Sam Adams: The Boston Beer Company began in 1984 with a generations-old family recipe that Founder and Brewer Jim Koch uncovered in his father's attic. Inspired and unafraid to challenge conventional thinking about beer, Jim brought the recipe to life in his kitchen. That complex and full-flavored beer was aptly named Samuel Adams Boston Lager, in recognition of one of our nation's great founding fathers, a man of independent mind and spirit. Little did Jim know at the time, Samuel Adams Boston Lager would become a catalyst of the American craft beer revolution. Today, The Boston Beer Company brews more than 60 styles of beer and continues its independently-minded quest to brew great beer and to advocate for the growth of craft beer across America. For more information, please visit

About Cranmore Mountain Resort: Cranmore Mountain, located in the heart of North Conway Village in the White Mountains of New Hampshire and only 2.5 hours from the Boston area, has been entertaining families with fun and festive activities for over 79 years. With over $10 million dollars in improvements since 2009, Cranmore has begun the next chapter of their $50 million base area redevelopment plan, Kearsarge Brook Condominiums at Cranmore. For more information on Cranmore Mountain, Kearsarge Brook Condominiums, resort savings and special events, visit or call 1-800-SUN-N-SKI.