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White Mountains Attractions Association Membership

Join us in promoting everything that makes our beautiful region a tourist destination for visitors from the US and around the world.

The White Mountains Attractions Association has been the premier marketing organization for this popular area for 60 years, and your business can be a part of an important effort to focus attention on the White Mountains. We offer exceptional advertising opportunities that put your company’s name and product into the hands of many thousands of domestic and international travelers. These are designed specifically for businesses in the White Mountains and are managed by our staff of experienced tourism professionals. We are ready to help bring the world to your door!

We invite you to become a Member of the White Mountains Attractions Association and take advantage of an array of valuable marketing programs. It’s easy, and we look forward to working with you for many years to come!

As a Member you will receive:

WMA Partners online listing: Your business information appears on the most popular regional website in NH,, which receives nearly 1,000,000 visitors annually!

WMA Partners TRAVEL GUIDE and MAP & GUIDE listing: You are listed in the Official White Mountains Travel Guide and the Official NH White Mountains Map & Guide—that’s more than two million impressions for your business!

WMA Partners DISPLAY YOUR BROCHURE AT THE POPULAR WHITE MOUNTAINS VISITOR CENTER : At the intersection of the Kancamagus Highway & I-93 Exit 32 in North Woodstock. Put your information in the hands of more than 100,000 area visitors every year!

WMA Partners DIRECT MAILINGS TO TOURIST INQUIRIES with your listing Travel Guides and Map & Guides (which include your business information) are mailed to more than 20,000 new tourist inquiries every year and to an additional 30,000 visitors on our mailing list.

WMA Partners REPRESENTATION AT INTERNATIONAL & DOMESTIC SHOWS : The White Mountains Travel Guide and NH White Mountains Map & Guide with your listing are the primary publications distributed at Travel and Tour conventions in which we participate, such as: The Big E, Discover New England, Made in NH Expo, the New York Times Travel Show, AAA Travel Shows, ABA as well as shows in Canada, UK, Ireland, Germany, France, Japan, Italy, and Australia.


  • Representation in state tourism issues
  • International Tour Operator leads
  • Domestic Motor Coach leads
  • Discounted advertising opportunities

The White Mountains Attractions Association maintains active membership in the International Association of Amusement Parks & Attractions, U.S. Travel Association, Discover New England, NH Travel Council, New England Association of Amusement Parks & Attractions, American Bus Association, and National Tour Association, among others.

bullet Download the Member Information Booklet here

bullet Download the Member Contract and Rates here

bullet Download the Member Travel Guide advertising Contract and Rates here

bullet Download the Member Online advertising Contract and Rates here

bullet Download the Display Panel Advertising Contract and Rates here

Click here to make a secure online payment for your annual Partner Fees. (you will be redirected to our online payment system)

If you have any further questions, please don't hesitate to contact Colleen Eliason at 603-745-8720 or email