About Us

The White Mountains Attractions Association, New Hampshire’s official regional destination marketing organization, serves as the source for travel planning to visitors worldwide.

Our mission is to be an economic driver for the tourism economy of the White Mountains through promotion of the region and member Attractions as New England’s most desirable destination, to inspire consumers and facilitate their travel to the area, and to preserve and protect the region's unique attributes for the continual benefit of its residents and the travel and tourism industry.